Why?
Strong city brands bring a destination’s history, culture, and way of life together under a distinctive visual identity. A consistent identity system helps communicate what makes a place unique in a clear, memorable way.
Strong city brands bring a destination’s history, culture, and way of life together under a distinctive visual identity. A consistent identity system helps communicate what makes a place unique in a clear, memorable way.
The visual identity developed for Bodrum brings together the city’s historical heritage, distinctive architecture, and Aegean lifestyle within a contemporary brand language.
Focus
Bodrum has a strong visual character shaped by its sea, history, tangerine groves, windmills, coastal lifestyle, and distinctive local architecture.
Focus
Bodrum has a strong visual character shaped by its sea, history, tangerine groves, windmills, coastal lifestyle, and distinctive local architecture.
The arched doors and windows found throughout Bodrum’s whitewashed architecture became one of the key visual references for the identity. This architectural form was adapted into the outer structure of the logo, creating a distinctive frame that brings together different symbols of Bodrum.
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